Totally Locally Malton and Norton kicked off in June 2013 with a fantastic Fiver Fest. We were overwhelmed when a whopping 67 shops and businesses asked to take part. Special treats on offer for just a fiver ranged from coffee and cake to kids pyjamas to a shampoo and set.
There’s a bit of maths that says if you spend £10 in a local shop that sells stuff from local producers the amount of money that goes back into Malton and Norton’s economy can be over £50!
Well if you imagine that when you buy a locally-made pie from a local shop, a big part of your money is passed on to the local piemaker. The shop employs a local accountant or even a decorator. In turn the piemaker who sources his meat from a local farm spends a big percentage of his money with the farmer. The farmer then spends some of his money at his local garage, the garage owner etc. etc.
With each step, around 80% of each spend goes into the local economy. So in effect the money that stays within Malton and Norton gets more & more.
Our independent businesses are far more likely to use other local firms than any of the big national giants would – it’s what makes them tick and they know the true value of keeping it “Totally Locally”. It’s also a lot easier!
The more everyone spends within our area the stronger our economy grows, which means more jobs, better facilities, a vibrant town centre and a nicer place for us all to live.
This can be applied to everything from a college to bike manufacturers, to music shops, to food producers.
If you compare this with buying online & outside the area – where none of the money comes back into the Malton and Norton’s economy – it seems to make sense really. Add to this a smaller impact on the environment due to less transportation and you have good reasons for keeping your purchasing Totally Locally.
It’s not about protectionism, it’s about small decisions that have a big impact on where we live.
Only by following the money trail do you get a true sense of the knock-on effects of buying Totally Locally Malton and Norton. It takes you in all kinds of directions, ping-ponging from groceries and clothing, to tradesmen and accountants, each time adding to our economy. The trail is staggering.
So when you go for your next purchase, be it eggs, a sofa or new pair of shoes, consider the true effect of how you buy.
Totally Locally was created, and continues with passion, to celebrate the fantastic shops, businesses and people that we have in our local areas. These are the Hidden Gems in our towns that make the place that little bit different, that little bit more colourful, and that little bit better to live in. They are all there in every local area – it is just probably that we have forgotten them a little in our rushed lives and our obsession with the Supermarkets.
The team in Totally Locally Malton and Norton are already collecting the Hidden Gems that make your town special. We’ll profile them on this website with some cracking photos. There’ll be some you know, and some that you’ll discover for the first time. It’s about being a tourist in your home town.
Go to the Hidden Gems page to find out about some treasures right here in Malton and Norton!
If every adult in the Malton and Norton area spent £5 with their local independent shops and businesses instead of online or with the big supermarkets, it will be worth an extra £2.6m into the local economy.
Which means more jobs, better facilities and a nicer place to live for us all. Makes you think, doesn’t it?